Introduction
The Entitys and Institutions of the African Union play a key role in the implementation of the mandates of the AU and continental programmes and initiatives aimed at promoting Africa’s vision of sustainable and inclusive growth and development.
Being constituent part of the larger body that makes up the African Union, it is key that the brand identities of the Entitys and Institutions are aligned with the Corporate Identity to ensure that all stakeholders identify them as being part of the African Union working in service for Africa’s citizens. This visual style and guidelines represent identity and the framework for presenting The AU Entitys brand internally and externally.
This visual style guide provides the framework for how the iconography of the Entity / Institutionn is to be used in all communication material and in adherence to the overall brand identity of the African Union.
The logos will be available in the six official African Union languages: English, French, Spanish, Portuguese, Swahili & Arabic.
This communication style guide is a living document and your feedback will assist in its refinement. We hope you enjoy using this guide and receive great value from it to ensure we build a stronger brand identity for the Entitys and the AU.
Primary Colour Palette
The primary colour palette consists of AU Green, AU Red, AU White & AU Gold . These colours should always dominate any layout to ensure the brand remains recognisable. They can be used in the visual language system throughout the Entity communication.
Spot: Where cost is not prohibitive it is preferred that the Pantone MATCHING SYSTEM® spot colour alternatives are used.
CMYK: The CMYK (process colour) specifications are to be used for processes where spot colour is restricted. For example in magazines.
RGB: The RGB (monitor colour) equivalents are only for electronic use. For example in television and audiovisual presentations.
Break Down of Entity Logo Design
The Entitys logo are a combination, in one fixed-size in relation to of the African Union emblem. The Entity logo is the keystone element of the identity programme and should be used to represent the entire Entity. In practical terms, the deep green colour and various shapes designed within the negative space make the logo strong and distinctive. It is designed for easy application to the variety of print and online materials that represent the Entity and their African development experience. Design wise, the Entity logo has been broken down with a number of factors in mind;
- Abbreviation Title
The font for the title used is Univers 45 Light 105pts in size, with a leading of 1266pts (This being a reason so as to accomodate other Entitys that may have long titles) - A few factors in the design of logo have to remain constant owing to the fact of tying it directly to the Mother Brand of the African Union while ensuring that for visibility purposes the Entity remains easily identifiable as an entity
Download Our Brand Guidelines
The Brand Guidelines provide Africa CDC employees and partners with a system for representing the Organisation, and contains guidance on the use of official brand marks, language, photography, colours, typography, and obtaining permissions.
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Brand Mark
The Africa CDC brand mark is used on internal and external communications. The brand mark is comprised of two elements; a logo and word mark.
Africa CDC Logo and Artwork Files
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